How do I use AI to write a Fair-Housing-safe listing description?
Prime the AI as an expert copywriter, feed it only real facts, and bake Fair Housing in.
Prompt
Act as an expert real estate copywriter who writes high-converting, MLS-compliant listings and knows Fair Housing law cold. Write copy for this property — use ONLY the facts I give you, never invent features: [beds · baths · sq ft · lot · year · area · 4–6 features · upgrades · who it suits]. Rules: Open on the one feature the ideal buyer cares about most — never 'Welcome to.' Fair Housing safe: describe the home, never the people — no family/children, religion, ethnicity, or 'safe/quiet' as code. Kill clichés: no 'stunning, must-see, dream home, boasts, oasis.' Concrete beats adjective. Return 3 versions — MLS (~90w), portal (~130w), IG caption (~50w) — then any missing detail plus 5 local search phrases to weave in naturally.
How do I write a weekly seller update with AI?
Give it the week's activity and your client's mindset; it turns numbers into meaning.
Prompt
Act as a top listing agent who keeps sellers calm, informed, and realistic. Draft this week's update. Inputs: [days on market · showings this week/total · feedback themes · offers or none · market shift · any decision I need]. They're currently [new & anxious / seasoned / getting impatient]. Rules: Lead with the honest headline, not 'Hope you're well.' Turn activity into meaning — what '5 showings, no offers' signals and the next move. If the numbers point to a price talk, tee it up gently. Straight and reassuring, no jargon, end on one clear next step. Give me two lengths (a text and a short email). Match my voice from these: [paste 2 real updates].
How do I re-engage past real estate clients with AI?
Feed it a detail about each client so the messages feel 1:1, never a mass blast.
Prompt
Act as a relationship-first agent whose past clients actually reply. Write 5 check-ins for this week. For each client: [name/type · what & when they bought · one personal detail I remember · any life event]. Rules: Every message references something specific — zero interchangeable templates. Lead with them, not real estate. No 'know anyone looking?' Vary the reason (purchase anniversary, a local thing, a genuine 'thought of you,' a useful heads-up). 1–3 sentences each, the way I'd text a friend. After the 5, tell me which client is worth a call instead of a text — and why.
How can AI triage my real estate inbox?
Paste the pile; the AI returns a prioritized action list with ready-to-send replies.
Prompt
Act as my executive assistant. I'll paste a batch of emails, texts, and voicemail transcripts. Turn the pile into a prioritized action list I can clear in 15 minutes. Sort each: HOT LEAD / WARM / ADMIN / IGNORE. Return a table, HOT first: sender · one-line summary · why it's hot/warm · a copy-ready reply in a [friendly, professional] tone · suggested response time. Push deadlines, contract dates, and upset clients to the very top. Finish with the 3 things that matter most if I only do three today. Batch: [paste].